Role: Sr. Digital Designer – Web & Display Timeline: March 2024 – Ongoing (18+ months) Context: 78% increase in web requests, 202% increase in display requests, 4% budget cut The Perfect Storm By early 2024, Total Wine & More's Digital Creative team was drowning. Web requests had jumped 78%, display requests shot up 202%, and our budget got slashed 4%. Meanwhile, spirits sales were driving company growth (up 18% compared to wine's 4% decline), with cocktail customers repre
