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A Creative PM (PMP), Brand Strategist, and Storyteller.
Case Studies


Holiday 2025 Photoshoots: Art Directing from 1,700 Miles Away
Role: Art Director Timeline: mid-July — early November 2025 (pre-production through final delivery) Scope: 4 shoot days across 2 sessions, supporting Web, Social, Email, Display, and Signage channels Context: Total Wine & More's "Nostalgia" holiday campaign—vintage vibes, retro warmth, and directing it all without ever being in the room When Your Campaign Concept Can't Be Photographed The campaign concept was already approved: "A Heartfelt Journey to Happier Times." Vinta
4 min read


D&D Solo-play Gamebook: Building a Production and Narrative Framework from Scratch
Role: Creator & Art Director Timeline: July 2025 – Ongoing (Target: Late Fall 2026) Budget: ~$400 cover art commission + ongoing illustration costs Context: Baby's first solo adventure module, planned for self-publishing on DriveThruRPG Thumbnail version of the adventure's cover page The Setup I've played through many solo D&D adventure products—the choose-your-own-adventure/solitaire-style modules where one player navigates branching narratives without a game master. I k
4 min read


Fool's Gambit: Piloting an Original Storytelling Podcast using D&D Mechanics
Role: Executive Producer & Principal Gamemaster Timeline: October 2023 – June 2024 (9 months) Budget: ~$675 Link(s): shows.acast.com/fools-gambit-podcast , Apple Podcast / Spotify / Amazon Music The Challenge Start a narrative D&D podcast from absolute zero while juggling a demanding day job. Simple enough, right? Except I wanted it to actually sound good—not like four friends mumbling into laptop microphones from their basements. The mission: coordinate 4 busy adults
4 min read
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