A Creative PM (PMP®), Creative Producer, and Storyteller.
RESUME
Professional Summary
I'm a PMP-certified creative with 8+ years of experience working within and leading production workflows across digital campaigns, content development, and cross-functional initiatives. I've led seasonal campaigns that drove measurable business results, built content programs that outlasted my tenure, and art-directed everything from podcast launches to photoshoots. But most importantly, I know how to keep complex projects moving when stakeholders have competing priorities. All while building scalable processes, coordinating vendors without drama, and translating between creative and business teams.
Skills
Art Direction Writing User-Centered Design Project Management
Brand Management Content Strategy Social Media
Audio Production
Professional
Work Experience
July 2021 – Present (promoted from mid-level)
Creative Producer & Sr. Designer at Total Wine & More
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Led Halloween 360 campaign (2024 – ongoing) as concept lead and art director, coordinating 3 designers across a 4-month timeline while piloting the company's first collaborative concepting process. Campaign delivered +4% revenue YoY, +4.3% visits YoY, with peak week performance hitting +181% revenue WoW.
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Experimented with AI image generation for cocktail content to meet 78% increase in web requests with 4% budget cuts. Initial MidJourney experiments led to team-wide adoption within 6 months; "Easy Margaritas" page achieved 5.3% conversion (+47% RPV), supporting Total Wine's 18% spirits sales growth.
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Developed reusable creative toolkits—color systems, typography standards, icon libraries, ADA-compliant templates—that established brand consistency across seasonal campaigns and enabled faster future execution.
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Lead Holiday 2025 photoshoot creative: shot concepting, product selection for brand representation, prop styling direction, and on-set art direction ensuring digital channel needs (web, social, display) are captured cohesively.
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Bridge creative and merchandising teams, translating business objectives into creative briefs while advocating for brand standards. Improved cross-departmental collaboration through proactive stakeholder communication.
June 2018 – June 2021 (promoted from Associate)
Communications Manager & Designer at The National Consumers League
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Directed brand identity and project-managed NCL’s digital transformation, including design of NCLnet.org, Fraud.org (100K monthly subscribers), and email systems (30K+ subscribers). Established content architecture and UX frameworks still in use 4+ years later.
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Senior Producer for "We Can Do This!" podcast. Managed vendor relationship with District Production, coordinated guest booking and prep (1-2 guests + staff per episode), established production workflows and brand standards. Podcast continues today under same framework.
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Managed content strategy across email, web, and social for a consumer advocacy nonprofit. Produced annual reports, coordinating content gathering from policy experts and translating complex advocacy work into accessible public communications.
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Led creative direction for Trumpeter Awards (200+ guests, ~41% of organizational funding), adapting event branding and experience for COVID-era virtual pivot while maintaining donor engagement.
Education &
Certifications
2010-2014
Savannah College of Art and Design
Bachelor of Fine Arts (Major: Advertising | Minor: Interactive Design)
November 2025-28
Project Management Institute
Project Management Professional (PMP®)
Various dates 2024-25
Google x Coursera Specializations
Project Management, Digital Marketing & E-commerce, Google AI Essentials
Independent
Creative Projects
July 2025 – Ongoing (excepted release Fall 2026)
D&D Solo Adventure Gamebook – Creator, Producer & Art Director
Designing horror-lite choose-your-own-adventure experience with branching narratives, multiple character entry points, and custom mechanics. Art directing commissioned cover artwork through iterative creative feedback. Building comprehensive worldbuilding bible and narrative systems documentation.
October 2023 – June 2024
Fool's Gambit: A Narrative RPG Podcast Pilot – Executive Producer & Gamemaster
Designing horror-lite choose-your-own-adventure experience with branching narratives, multiple character entry points, and custom mechanics. Art directing commissioned cover artwork through iterative creative feedback. Building comprehensive worldbuilding bible and narrative systems documentation.